Connect people with the product b. Provide security in purchase of the product d. Organize an affiliation of users with the product Answer location: p. The action step in the AIDA formula is designed to a. Help customers avoid false or misleading information b.
Support claims made in the other steps of the formula d. Elicit testimonials from satisfied customers Answer location: p. In understanding what a brand is and what it does you must know a. A brand is a promise d. A part of the public domain Answer location: p. Digital Commons. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.