Source: Optimizely. Ticket Boost campaigns are a natural way to reach new, related audiences who share the interests of your current attendees. Whenever a ticket is sold, the buyer can be prompted to share a special link via their social media or email. This link has a promo code that gives new registrants a discount.
You can even take it a step further and offer a double-sided incentive by including a percentage refund to the link sharer for every new sign-up they get through their promo post.
Source: Bizzabo. Retargeting is a huger boon for event marketers. It enables you to conquer nonlinear conversion paths with the help of cookie-based pixel tracking for a more data-centric approach to event promotion. Start by having a firm grasp on your event data this is where your event marketing software will really come in hand. Next, integrate your social or email campaign efforts with your chosen platform. Source: Race Roster. There are lots of ways to segment your email lists for creative event promotion.
Write messages with personal subject lines, CTAs most relevant to their needs, and include a variety of tests to see what gets the most responses. InVision is a global company that holds events across the world. Of course, an event in London is probably not relevant to a contact in New York City. Remember to keep your eye on the prize!
If your site has already been around for a while, you can skip this step. Do keyword research. You can then add these keywords to the content on your site to have a better chance at ranking for them.
You may also want to consider researching and adding location-based keywords. You should list not only the city and state or country your event is being held in, but also find a way to mention local cities in which searchers may be trying to find events like yours.
Write accurate, interesting meta descriptions. Additionally, if you write misleading meta descriptions that promise something, but your page delivers another, your bounce rate will go up. Check out this Moz article to learn more about implementing meta descriptions. Add header text that includes your targeted keywords. Add event markup to your listing in search. This can be a huge plus for increasing clickthrough rates, especially for events that may be held multiple times per year.
Eliminate errors. Review your crawl errors page in Webmaster Tools to find s and redirect them to new pages where appropriate. Stomp out duplicate content. This can also happen on some sites where the same pages can be returned from multiple URLs for example, through site search. Webmaster Tools will also flag duplicate content for you to locate and revise.
Keep an eye on your site speed. The slower your site, the higher your bounce rate ; the higher your bounce rate, well… you get the idea. Build links. Reach out to relevant websites and contacts — like attendees, sponsors, or even the event venue — and ask for a link. Leave no stone unturned. Check with the network to find out where you should send your announcement and in which format. Even if your community service announcement is broadcast at odd hours of the night and day and doesn't quite have the ratings of the Oscars, it will still be seen.
And even if the people who see it they don't turn up to your event, at least they'll know who you are and what you do. Community TV stations are another good option - they may even shoot an ad for you if you ask them nicely. Community radio Most community radio stations are very keen to support local organizations and tend to be underutilized by groups looking for local media.
To find your nearest station, visit the Community Broadcasting Association of Australia's website at www.
Ask the station two questions: Can we come in for an interview? Can you help us to record a free announcement to be aired during the week? Different stations will have different attitudes to this. Some stations will be able to assist you to make your announcement for free, some will charge a small fee to cover time and costs, and others won't have the resources to do it at all.
But it's worth asking the question. If there is no record, think creatively for a record attempt that will capture attention. This could even generate some TV coverage ahead of the live event which is the type of promotion you generally cannot afford. Temporary options such as cardboard tables and chairs can be easily printed, decorated or written on to promote your event and give potential attendees somewhere to sit at the same time.
Or, if you have a little budget available, hire an oversized deckchair with the fabric custom printed to your design. You could also repurpose for your event too! If your event has a performance element or theme you can play on, create a preview performance on the subway or another public area.
For example, for concerts have acts start playing, for themed events, dress event staff in outfits and interact with the public. Make sure signage and information makes it clear the full details of the event. Create signposts that lead people to your event or venue easily, they can be made from anything, including cost-effective cardboard or recycled and reclaimed materials. Just be careful not to tamper with any existing signage or confuse your guests, and remove them afterwards. Do you have a beloved mascot in your hometown?
Or perhaps a relevant cartoon character that everyone loves? Pose for photo opportunities and have your staff dress up to hand out event details. For business related events or those that offer some sort of expertise, a webinar can give a preview of what to expect and entice them in. If you can give them some really valuable information for free in the webinar, imagine how much more they can get at the event.
Photo booths are one of the most popular activities at events so use it as a promo opportunity in advance instead! You can also give options to print the image for a momento to take away. Get everyone working together by sharing a common goal online to encourage engagement and promotion. Share personal stories from people that have attended the event in the past and what it meant for them.
Storytelling often sees better results and conversions. Make your digital invitations pop by using animations and cartoons that move when the attendee opens them. You could also include interactive elements that become live or animated when hovered over or clicked on. If your budget is gone, it can feel like there are no options left for event promotion.
For example, offer to volunteer at a local event in your area in exchange for promotional opportunities for your next event and sign a service based sponsorship agreement rather than exchanging monetary payment.
Take your audience on a journey and give them exclusive peeks behind the scenes at your event to build buzz. This could be setup photos, pre-event interviews on what to expect or even a live feed from the backstage area to grow their excitement. The highest converting type of promotion and most effective marketing tactic is often word of mouth or referrals so get in contact with previous attendees, industry professionals and vendors that have worked with you in the past to encourage them to share the event details with others.
Many technology tools offer ways to freely generate invite codes and turn past attendees into ambassadors. Create recurring or linked smaller events so that you can use them to cross-promote your main event. For example, if you establish a business networking event on websites such as Meetup. Offer your expertise by speaking at relevant industry specific events.
Without giving a sales pitch you can tap into their pool of attendees with minimal effort and make sure they have heard about your event. Share social media collaterals such as images or videos, with those who will be marketing the event on your behalf, like industry influencers, speakers or sponsors. An Event Landing Page serves as a one-stop-shop for your visitors to learn more about your event. All your social media promotion needs to drive back traffic to your landing page.
Your guest speakers will have a network of their own, some of them could well be influencers in their industry. So why not tap into their network for your event promotion? Having more people at the event means more people will get to hear the awesome stuff they have to share.
Offer a discount if applicable. Write a business case letter about the benefits of going to the conference. Make it easily findable and downloadable. Contact a notable attendee from last year who left great feedback.
Ask the venue to put up promotional posters or standees. Instead, engage potential ticket-buyers in thoughtful conversations. You should think of it as giving your followers useful content. With Stories features now a mainstay of both Snapchat and Instagram , and live video huge on Facebook and YouTube , ephemeral storytelling is hot.
As you prep for your event, and throughout the event itself, engage your social audiences with in-the-moment insider stories. This is an intimate way to make people feel connected to your event and more inspired to attend. Make sure you make it sound enticing and also make it clear that after a certain time and date, the offer will be off the table. Make it easy and enticing for attendees to share photos and videos from your event with their friends at home — who could become attendees next year.
Snapchat geofilters are a playful way to layer a branded illustration over photos. Instagram photo booths can automatically post pics to Instagram for your attendees.
Do you get multiple emails from companies and brands every day? Did you know that email is almost 40 times better at acquiring new customers than Facebook or Twitter, according to leading management consulting firm McKinsey? Look for more than one run: aim for multiple appearances, but understand that you will need to think of a different story line for each one, or a different timeslot.
One popular way of getting your message across is as a talkback caller - just ring in and give details. News - TV The problem with TV news is that reporters need footage to illustrate their story, so they tend to report on things that have already happened rather than things that you want to happen. Unless you've actually involved the network as a sponsor, you are going to have to work hard to get the cameras involved, and that means setting up a picture opportunity or TV stunt that is so spectacular, so colourful, so active and so much fun that they can't resist.
Failing that, invite the TV stations to the event itself - it won't help you to sell tickets in advance, but it might help your chances of getting a run next year. The releases don't get distributed you have to pay extra for that but you will be amazed at how many players in the industry - people at radio stations, newspapers, newsletters and websites - rely on this service for content, often because they can't afford to subscribe to the full AAP newswire.
Even if you get only one interview as a result, it's probably worth the two minutes it takes you to upload your media release, particularly if you have already paid the subscriber fee. For more details visit www. Community service ads - newspapers Most major newspapers run community service ads for community groups as "fillers".
The ads do exactly that: they fill space where advertising doesn't quite fit. The competition for space in major media is quite fierce and event plugs are rare - more often the space is used to feature the group itself.
But if you produce an ad that points to your website, and your home page features a big reminder of your event, it can't hurt. Most newspapers require completed, properly designed ads, and they tend to fill space in the back pages of the papers, but a free ad is a free ad and every little bit helps.
Community service ads - TV Television networks provide free airtime for community service announcements.Selling as many tickets as possible is both a goal and a top stressor for event organizers. Click To Tweet. Eventbrite research shows that over half of urban event-goers look to neighborhood guides for things to do. Reach them by promoting your event on the panorama of online guides and apps that exist today. 50 shades darker full movie stream online free sites like Goldstar, Bandsintown, Eventful, Spotify, and Facebook Events attract people with specific types of events in mind. Once your event is on event discovery sites, make it easy for people to buy tickets without leaving the page. The ability to buy tickets wherever event-goers are streamlines the customer experience. This, 25 ways to advertise your event for free turn, eliminates the risk of ticket-buyers getting distracted during checkout or bouncing because of slow site load. In fact, events that sell tickets directly on Facebook drive 2X more sales and evnet registrations on average than events that redirect to a ticketing page. Instead, create thoughtful content that positions your event brand as a thought leader, a place people turn to for insightful information. The more people trust your brand, svent more likely they are to share and buy. One of the most effective ways to get your content shared across the web is to develop visually alluring infographics that combines information with entertainment. The more people share your content, the more event-goers will discover your event. 25 ways to advertise your event for free of search, did you know YouTube is 25 ways to advertise your event for free second-biggest adveryise engine in the world after Google, which incidentally owns YouTube? Via YouTube Liveyou can take advantage of the current craze for live video, broadcasting in real-time to your audience. But what to film? 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Track, learn, improve Knowledge is power, or - in your case - a way to better promote your event. This also gives you extra opportunities to advertise your event for free. Get your existing guests to spread the word and make signing up for your newsletter as easy as possible.